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- WHITENING THAT RESPECTS ENAMEL – Intentionally designed to visibly brighten your smile while supporting enamel health, so you never have to choose between whitening and long-term oral care.
- A SMARTER ALTERNATIVE TO PEROXIDE – Peroxide whitens by bleaching teeth, which can weaken enamel and lead to sensitivity. Lumineux works differently – helping gently lift stains caused by coffee, tea, & wine without damaging enamel.
- DENTIST-FORMULATED & CLINICALLY-PROVEN – Developed by a dentist who believes stain removal should never come at the expense of enamel health, Lumineux brings a science-driven approach with clinical support and over 70 peer-reviewed studies.
- CLEAN FORMULA, GENTLE ON TEETH & GUMS – Comfortable & effective whitening made with mineral-rich, coconut oil-based actives & free from peroxide, SLS, artificial colors or flavors. Cruelty-free and safe for all teeth, including sensitive and veneers.
- A COMPLETE SMILE CARE SYSTEM – Designed to work as part of your daily routine with complementary Lumineux toothpastes and mouthwashes, for a beautiful smile that’s built to last.

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